Creator's description: For the entrepreneur or small business owner, marketing is a matter of determining demand, matching a product or service with customer needs, and promoting those attributes in the marketplace to produce sales. Marketing is not a one-time event, but an on-going process. A specific marketing plan outlining concrete goals is indispensable to a well-managed business.

CoursePal comments:  A concise web-based course with many good links to outside resources. Contains banner ads, but no pop-up ads.